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Business & Commercial

Head of Marketing Loyalty and CRM

Houston, Texas

R000065647

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Chevron is accepting online applications for the position Head of Marketing Loyalty and CRM through 09,12, 2025 at 11:59 p.m.Central Time Zone.   



We are seeking a visionary and results-driven Head of Marketing Loyalty and CRM to lead strategic marketing efforts in support of the US Retail Fuels business. This role is pivotal in shaping customer behavior and driving business impact for the Retail Fuels sector.

This role is the key connection point with Sales, Products and Technology, responsible for setting marketing priorities, managing budgets, and owning programs that drive customer behavior and business growth. You’ll lead loyalty, partnerships, payments and retailer/marketer initiatives, site image and brand while also setting the long-term vision for integrated marketing, CRM, and data-driven personalization. You will guide and inspire cross-functional teams with clarity, influence, and precision, while building new capabilities that advance the enterprise.

Responsibilities for this position may include but are not limited to:

  • Lead Loyalty, Credit Cards, Payments, Partnerships, Site Image and Brand
  • Own Programs & Campaigns across Brand, CRM, and Partnerships
  • Manage Budgets & Resources with a focus on ROI and commercial impact
  • Engage Internal and External Stakeholders at all levels, including C-Suite and external partners
  • Inspire and mentor teams across loyalty, CRM, integrated marketing, and analytics
  • Shape the long-term vision for customer engagement and brand growth

Required Qualifications:

  • Bachelor's Degree. 
  • 10+ years of progressive experience with combination of marketing, sales, and programs 
  • Experience managing large-scale budgets and teams 
  • Proven success in regional and cross-sector marketing 
  • Strong understanding of customer behavior and digital engagement 
  •  5+ years in a leadership role  
  •  Ability to travel ~30-40% of the time as necessary 

Preferred Qualifications:

  •  MBA or Masters degree in Business, Marketing or related field 
  •  5+ years of experience managing cross-functional or cross-team projects.  
  •  Experience in one or more of the following: Retail fuels, lubricants, chemicals 
  • Experience in loyalty programs and sector marketing


Relocation Options: 

Relocation may be considered within Chevron parameters.  

International Considerations: 

Expatriate assignments will not be considered. 

Chevron regrets that it is unable to sponsor employment Visas or consider individuals on time-limited Visa status for this position. 

U.S. Regulatory notice:

Chevron is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, age, mental or physical disability, medical condition, reproductive health decision-making, military or veteran status, political preference, marital status, citizenship, genetic information or other characteristics protected by applicable law.

We are committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation, please email us at emplymnt@chevron.com.

Chevron participates in E-Verify in certain locations as required by law.

Houston, Texas

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