Sales Enablement Specialist – CRM Transformation & Channel Enablement

At Chevron, The Chevron Way is our internal compass. Our vision is to be the global energy company most admired for its people, partnership, and performance — and our values of high performance, trust, and partnership aren't aspirational; they define how we work every day.

This role puts those values into action. You will be a founding architect of how Chevron Lubricants sells across Latin America — with three distinct opportunities few roles can offer:

• Build Sales Excellence from the ground up. You won't inherit a static playbook. You'll shape the full Sales Excellence model for the region — spanning sales capability building (onboarding, training, coaching, seller behaviors), sales technology & analytics (CRM, dashboards, performance management), sales process (pipeline, lead management, methodology), and sales strategy (account planning, territory design, channel management). Your work will directly elevate how our commercial teams win.
• Design a modern, AI-powered CRM for the region. You will configure, launch, and drive adoption of a next-generation CRM embedded with AI, shaping the digital backbone of our commercial operation before it exists.
• Make a measurable impact on a growth region. Latin America is a strategic growth priority for Chevron Lubricants. The tools, playbooks, and distributor platforms you build will directly influence pipeline velocity, seller effectiveness, and channel performance across multiple countries.

We invest in people who are direct, decisive, and accountable — and we give them the ownership, cross-functional partnerships, and resources to deliver results that matter.

The Sales Enablement Specialist is the commercial technology and channel enablement engine for Chevron Lubricants in Latin America. The role owns three interconnected mandates: (1) administering and evolving Microsoft Dynamics 365 CRM for the Latin America field team with a strong focus on sales process, seller and manager adoption, and data quality; (2) translating requirements from regional stakeholders and clearly articulating Latin America-specific business needs so they are incorporated into the global CRM solution in partnership with the implementation team; and (3) informing and scaling the distributor-facing digital ecosystem — the customer portals, analytics dashboards, and content platforms through which Chevron enables its distribution network.

This individual also develops sales playbooks, content, and enablement programs that equip the commercial team to sell effectively across the region, while leading change management activities tied to CRM transformation — including stakeholder mapping, adoption planning, communications, feedback loops, reinforcement, and continuous improvement. The role should help Chevron take advantage of what Dynamics can do to simplify seller, manager, and distributor workflows and should bring curiosity about how AI can reduce seller friction, improve data quality, and support better commercial decisions.

• Administer, configure, and continuously optimize Microsoft Dynamics 365 Sales for the Latin America commercial team; pair platform expertise with strong sales process knowledge to drive seller and manager adoption, data quality, pipeline visibility, and commercial discipline.
• Act as the regional liaison between the Latin America commercial team, global product teams, and technical teams — gather, translate, and articulate Latin America-specific requirements, market variations, and workflow needs so they are reflected in the CRM design.
• Lead design and development of Chevron's distributor portal ecosystem, providing partners with access to sales technology, performance analytics, dashboards, and curated content.
• Build and maintain sales playbooks, territory plays, competitive guides, and product launch content using AI-assisted tools (e.g., Microsoft Copilot, Highspot).
• Lead manager and seller adoption of Dynamics and related sales technologies through role-based enablement, communications, coaching, reinforcement, and training; embed sales methodologies into CRM workflows and field routines rather than treating training as a one-time event.
• Own change management for CRM transformation, including stakeholder mapping, adoption planning, communications, feedback loops, reinforcement mechanisms, and measurement of adoption risks and progress.
• Partner with business and technical stakeholders to design future-state seller, manager, and distributor workflows in Dynamics that reduce friction and improve decision quality, avoiding a simple lift-and-shift of legacy Salesforce processes; use AI-enabled capabilities where appropriate to simplify work and surface better insights.
• Define and track commercial KPIs — pipeline velocity, conversion rates, seller activity metrics — and surface insights that inform coaching and strategic decisions.
• Support sales operations functions: territory design, account segmentation, forecasting cadences, and rules of engagement documentation.
• Collaborate with Sales, Marketing, Finance, and Supply Chain to align commercial processes with CRM workflows and distributor-facing platforms.

Candidates will be evaluated against the following priorities:

Microsoft Dynamics 365

Hands-on administration or implementation experience with Microsoft Dynamics 365 Sales, ideally combined with sales process, sales enablement, or CRM adoption leadership. Relevant certifications strongly preferred: MB-280 (Dynamics 365 Customer Engagement Functional Consultant Associate), MB-210 (Sales Functional Consultant), MB-910 (CRM Fundamentals), PL-200 / AB-410 (Power Platform).

Microsoft Power Platform

Working experience with Power BI, Power Automate, Power Pages (partner/customer portals), or Power Apps. Ability to build distributor-facing dashboards and automate commercial workflows within the Microsoft ecosystem.

B2B Partner & Distributor Channel

Demonstrated experience managing or enabling a distributor or partner network — including portal design, partner onboarding, channel content, and performance management in a B2B or B2B2C model.

Adjacent Industry Exposure

Professional background in lubricants, specialty chemicals, automotive aftermarket, industrial fluids, or a closely related sector. Retail channel experience is a differentiator.

Selling Methodology

Practical knowledge of customer-centric or insight-led selling frameworks such as Challenger Sale, SPIN Selling, Solution Selling, or MEDDIC — with the ability to embed these into playbooks, CRM workflows, manager coaching, and adoption routines so the role clearly speaks the language of sales.

Change Management & Adoption

Demonstrated ability to lead stakeholder mapping, adoption planning, communications, feedback loops, reinforcement, and behavior change for commercial technology transformations.

Sales Rep Experience

Prior field sales or account management experience in B2B or distribution-led commercial environments. Directly informs playbook design, training credibility, and field team trust.

• Bachelor’s degree in Business, Engineering, Chemistry, or a related field.
• 5+ years in sales enablement, CRM administration, commercial excellence, change management, or a related function, with experience supporting technology adoption in sales organizations.
• Bilingual English and Spanish — written and spoken — is mandatory.
• Hybrid in Mexico City, Mexico or Bogota, Colombia with local work authorization.
• Excellent stakeholder management and written communication skills in both languages, with the ability to translate Latin America-specific business requirements, partner with implementation teams, and lead adoption communications across managers and sellers.

Mexico City, Mexico City

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